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Spotify x minecraft

Book Worlds

"build what you're listening to!"

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Spotify is the #1 music streaming service for gen-z worldwide. with a library full of millions of songs & playlists, Spotify is looking to expand their shelves even further:  with audiobooks. The question is - how does Spotify catch the attention of a generation full of preoccupied,  digitally - native multitaskers, and get them to see Spotify as more than just a music streaming service?

introducing spotify x minecraft bookworlds: the most productive way to procrastinate.

MY ROLE: concept creation, print campaign copy, video vision, creation and production

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Deliverables

Social media campaigns & print billboards, both inside & outside of the game.

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